Leo Martinez
VISUAL COMM. DESIGN
As a visual communication designer, I get to use graphic design and illustrations to support specific marketing and brand strategies and to achieve specific goals and KPIs. Since the day I taught myself how to use Photoshop, I have designed infographics, social media imagery, and presentation decks, and I have participated in UX, UI projects. I am currently getting to know Affinity Designer and also work with front and back-end developers to build websites.
DIGITAL MARKETING
What sets me apart from other visual communications designer is my experience in digital marketing and SEO. Nowadays, websites not only have to be beautiful, but they also have to be functional and have content that is both helpful to visitors and easy for search engines to interpret. My goal is to make sure that there is the right balance between visuals and written content. I create things like infographics and creative imagery that makes a piece of written content much more dynamic and skimmable.
SOCIAL MEDIA
The work doesn’t stop in the creation of engaging and useful content. I love finding creative ways of using social media to tell a story and to promote the pieces, that’s why I am always on the look out for storytelling social media tools. During my career, I have been part of the creation of social media strategies, editorial calendar, and management for different companies and enterprises.
Leo Martinez
& The Tale of Time
2007
Around this time I was going to college for Advertising and working at my first official job at Atento. By being part of the first team to work at the Outgoing Call Center for the Electric Company, I learned about phone etiquette and work-ethic.
2009
By this year my life had changed completely. I had done my Up With People semester and also had a job as an English and Spanish Teacher. I learned about leadership, teaching and community impact.
2011
Hello, London! At this point in time, I was going to Hult Business School in London, working a part-time job, and also started my first internship in the fashion industry… all at once. I learned about time management, hard work, and attention to detail during this period.
2013
No llores por mi, Argentina! Around this time I had to say goodbye to Argentina where I had my start-up experience and say hello to the USA. During this period of my life, I was learning about adaptability and patience.
2015
My adventures in upstate New York start. Around this time I already had a few years working with graphic design, branding, and social media marketing. This is the moment I start getting into SEO, strategy, digital marketing, and agency life.
Now
Currently, I spend my time designing and overseen creative content as Outspoken Media‘s Visual Communications Manager. I also offer support on strategies, conceptualization, SEO/Reputation Marketing Audits and other digital marketing related adventures.
Degrees
BA in Communications in the Creative Industries London, UK
Languages
English (Full Proficiency)
Spanish (Full Proficiency)
Current Location
Troy, New YorK
USA
Leo & The Cultural Values
COMMUNITY
From helping a local family with basics needs to sharing a message of hope, no matter where I go, I like finding different ways to help the community.
TRAVELING
I value traveling and exposure to multiculturalism. Living in many different countries, and working with people from different cultures has shaped the professional I am today.
INNOVATION
I am all for innovation and new technologies. I like to stay current on tools and techniques, and I am always looking for ways to improve my skills.
Would you like to collaborate? Or just chat?
Leo & The Creative Outlets
FASHION STYLING
During my time in London, I worked closely with Kenny Ho, recognized Creative Director & Fashion Director of ARTICLE magazine, on numerous editorials for magazines like The Fashionisto and Client Magazine as a Fashion Styling Assistant. I also have been part of projects where I have gained knowledge in art direction, photography, and conceptualization.
SEE WORK
CREATIVE INDUSTRIES
One of the reasons that my concentration during my studies was about the Creative Industries is because I like being involved in different creative projects. I enjoy taking photos, making videos and making art. Here you can see some of my work:
SEE WORK
UNTYPICALMAN
I have come to believe that masculinity is a complex concept, that travel plays a big part in the evolution of our identity, that fashion is a great tool for self-expression and that we take way to many photos that we don’t do anything with. On this lifestyle and travel blog I share, photos, thoughts and more:
UNTYPICALMAN.com